Product Demos
for Normals.
2nd and 4th Fridays · Zoom · ~60 min
Next session: October 23 at 1pm PT
Bring the thing you built.
What we're doing
Showing off work. Talking about why it matters. Going deep on the how: process, tools, the messy middle of building. The intent is to be inspiring, validating, and a place where you actually get good feedback on something you've made.
What you get if you show up
A window into what people are actually building. A deep dive into someone's process, tools, and output at a level you almost never see in public. A chance to ask questions, push back, get past the polished surface. And maybe an idea for the thing you've been meaning to make.
Who this is for
Makers, consultants, facilitators, writers, founders, independent advisors, designers, executives investigating AI, people with day jobs and side projects.
If you're using Claude, OpenAI, Gemini, or any of these tools to build real, shipping work, this is the room.
(We keep adding to this list. If you don't see yourself, show up and we'll add you.)
Second and fourth Fridays
Every month, all year. The date doesn't drift, so you can put it on your calendar and stop thinking about it.
1pm PT is the standing hour. We skip the Friday after Thanksgiving and Christmas Day.
Show what you've made.
Watch what others made.
Get a little inspired.
Get the invite
Leave your name and email. We'll send the invite ahead of the next session.
Get the inviteSign up on Klaviyo. One email per session. Unsubscribe anytime.
Previous sessions
Session 4 · September 25, 2026
Eric Salsa showed Golfer Journeys (golferjourneys.com), the golf-trip research site he and Graham McWhorter built after years of planning their own trips by text thread and getting nowhere.
What we learned
How he uses Claude to write the copy: an agent to compose it, an agent to fact-check it, a manual review, and a standing question after any research: did you infer anything? A model will decide something does not exist because it did not find it.
Tools in the room
Astro, Airtable, Cloudflare and a lot of Claude. Eric sent his slides on how it is built for the room to keep.
Takeaway
The destination scores are not generated. Eric and Graham build the matrix, bounce it off Claude, and argue. A place can get a perfect course score and a terrible travel score, and they stand by it. Their lived experience sits on top of the model.
Session 3 · September 11, 2026
Anthony Errington showed The Sage (alwaysnever.uk), where a proverb comes together one word at a time, and Haikucraft, the daily haiku game he built before it, live from the UK at nine at night.
What we learned
What changed between the first attempt and the second: eighteen months ago the code was whack-a-mole, and by April the models were good enough that he stopped reviewing every line. And how a professional engineer decides what not to check.
Tools in the room
Claude, and two minutes of his own chat log read aloud, unedited.
Takeaway
Making things alone dries up. The point of showing your work is finding the handful of people who would actually care about it.
Session 2 · June 19, 2026
Stephen Schaller showed Draftball, his fantasy Premier League app: a long-running project rebuilt from scratch and headed to launch.
What we learned
How a solo builder decides between planning and just building, and what it looks like to reason a real product decision (build a news feed vs. license one) out loud with Claude.
Tools in the room
Claude Code, GSD, Storybook, Jira, Clerk, Obsidian.
Takeaway
The scoring pipeline that took a full team at Yahoo Sports twenty years ago is now one person in a terminal.
Session 1 · June 5, 2026
Tim Leake showed Let's Lightbulb, an asynchronous facilitation platform he built from scratch: video-led training with his presence built in.
What we learned
Show the thing first, the origin story second. And when a real user is in the room, let them talk: nothing credentials a product faster.
Tools in the room
Claude, and a live mid-demo bug fix.
Takeaway
Things break, you fix them, the demo goes on. Shipping is messier than the polished surface, and that's the point of the room.